SmartCPM — Spend Less While Setting the Best Payouts
SmartCPM is an intelligent pricing model that automatically adjusts bids for each ad placement based on competition. You pay less when bids don’t need to be high, all while staying under the payout cap you set — optimizing your spend efficiently.
Why Choose SmartCPM?
- 💡 Cost-effective traffic buying: SmartCPM analyzes competition and picks the best bids to maximize ROI within your budget.
- 💡 Auto-adjusting tailored bids: 24/7 bidding automation saves you time by entering auctions with optimal bids.
- 💡 More traffic from your targeting: Real-time bid adjustments deliver more relevant, high-quality traffic.
- 💡 Effective testing and scaling: Perfect for experimenting with new audience segments or scaling safely without overspending.
How SmartCPM Saves You Money
SmartCPM uses second-price auction logic. After you set a bidding cap, the algorithm competes within your targeting to offer the highest winning bid without exceeding your cap. You’ll only pay slightly above the second-highest CPM, ensuring cost savings without sacrificing traffic quality.
How to Enable SmartCPM
- Sign up or log in to your advertiser account.
- Navigate to Campaigns > Create and select the CPM pricing type.
- Check the box next to SmartCPM to enable automated bidding.
- Set your targeting options (ad unit, connection, traffic type, device type) and add your landing page URL.
- Enter your maximum bid cap for each target country.
Why Advertisers Trust Our Network
We offer access to 35K+ direct publishers, cutting-edge ad formats, and targeting across 248+ countries. Whether you're scaling eCommerce sales, driving app installs, or building brand awareness, our platform ensures unmatched reach, optimized ROI, and hands-on campaign support. Ad automation, real-time analytics, and fraud protection are just the beginning.